category / 用户动机
Motivation
用户为什么愿意采取行动？
Key fields
What
- Scope & Composition
- Need → Desire → Motivation → Intent
Why
- Core Question
- 用户为什么愿意采取行动？
Related content
Relationships come from the local knowledge graph and include reverse links.
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驱动目标型行为
- Autonomy自主型动机Reverse · Related
提高自主感
- Collection收集型动机Reverse · Related
驱动持续收集
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驱动竞争行为
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娱乐和内容消费
- Exploration探索型动机Reverse · Related
驱动探索与发现
- Expression表达型动机Reverse · Related
驱动创作与个性化
- Identity身份型动机Reverse · Related
建立长期忠诚
- Mastery掌握型动机Reverse · Related
驱动长期学习和练习
- Recognition认可型动机Reverse · Related
驱动展示与参与
- Social社交型动机Reverse · Related
驱动社交行为
- Utility功利型动机Reverse · Related
驱动工具类产品使用